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ARTEM INTRODUCES LOOP-LESS NAVY BLUE SAILCLOTH STRAP

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31 October 2024 at 8:00:00 AM

ARTEM INTRODUCES LOOP-LESS NAVY BLUE SAILCLOTH STRAP


By WatchTime. PUBLISHED: 31st October 2022


Article Link -  WatchTime 


Australian-based Artem has impressed the market since its initial launch in mid-2021, then causing waves with an appealing and approachable selection of interchangeable straps. What began as the brand’s signature, next-generation rendition of sailcloth straps has since turned into a diverse catalogue of colorful and loop-less designs. For its latest release, the Loop-Less Navy Blue Sailcloth Strap, Artem plays to the highly popular loop-less design, now making it available in a namesake navy blue.


Like previous iterations, the latest line of loop-less straps from Artem features each element known as unique to Artem’s sailcloth— including attention to detail, fantastic craftsmanship, comfort, and more. The main point of differentiation for the loop-less design is the holes which are reinforced by a soft silicone strip and the absence of strap keepers, or “loops.”


Beyond the practical design features that Artem champions in the new Loop-Less Navy Blue Sailcloth, the new strap design also nods to previous styles in the brand’s catalogue, including the Classic Navy Blue Sailcloth Straps released earlier this year. Though now, for first time in a navy blue colorway, the Loop-Less Navy Blue Sailcloth strap has two finishing options: one with monochromatic navy blue stitching and one with classic white stitching. The colors are each reminiscent of the famed Speedmaster “Silver Snoopy Award” 50th Anniversary, with the rich navy hue serving as a premium alternative to the standard strap or bracelet option.


When it comes to changing the strap, the Artem loop-less strap guarantees ease with both a quick release and standard spring bar choices. Currently, Artem offers many different sizes for its sailcloth straps to fit almost all modern sport watch lugs widths. Artem also designed the strap to be paired with its in-house deployant clasp options that entirely rid of loose-hanging strap ends.


Pricing for Artem’s new Loop-Less Navy Blue Sailcloth strap is marked at $133, with the new strap available now directly through the brand’s online store.

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