Authentic Military Heritage. Purpose-Built Performance.
In a watch industry filled with military-inspired designs, Marathon stands apart for one simple reason: its watches aren't merely inspired by military service—they are actually issued to military personnel around the world.
Founded in 1939 by Morris Wein, Marathon Watch Company has built a reputation for producing some of the world's most rugged, dependable, and purpose-driven timepieces. Today, Marathon remains one of the very few watch manufacturers that continues to supply watches directly to the United States Military, Canadian Armed Forces, and allied government organizations under official contracts.
A Family Legacy Dating Back to 1904
The story of Marathon begins long before the company's official founding.
In 1904, the Wein family established a watch distribution business known as Weinsturm Watch, which later became Wein Brothers. The company quickly earned a reputation for supplying quality timepieces throughout North America.
Building upon this foundation, Morris Wein founded Marathon Watch Company in 1939, laying the groundwork for what would become one of the most respected names in military timekeeping.
Today, Marathon remains family-owned and operated, with four generations of the Wein family involved in the business—a rarity in the modern watch industry.
Serving the Allied Forces Since World War II
Marathon's military history began in 1941 during World War II when the company secured its first military contract with the British and Canadian armed forces.
Since then, Marathon has continuously manufactured timing instruments and watches for military use. Unlike many brands that create military-style watches for civilian consumers, Marathon develops watches to meet demanding military specifications before they ever reach the public.
It is estimated that a significant majority of Marathon's production is dedicated to military and government contracts, with the United States Department of Defense remaining one of its largest partners.
Every military-issued Marathon watch must meet strict performance requirements and undergo rigorous evaluation processes to ensure reliability in the world's harshest environments.
Serving the Allied Forces Since World War II
Marathon's military history began in 1941 during World War II when the company secured its first military contract with the British and Canadian armed forces.
Since then, Marathon has continuously manufactured timing instruments and watches for military use. Unlike many brands that create military-style watches for civilian consumers, Marathon develops watches to meet demanding military specifications before they ever reach the public.
It is estimated that a significant majority of Marathon's production is dedicated to military and government contracts, with the United States Department of Defense remaining one of its largest partners.
Every military-issued Marathon watch must meet strict performance requirements and undergo rigorous evaluation processes to ensure reliability in the world's harshest environments.
Serving the Allied Forces Since World War II
Marathon's military history began in 1941 during World War II when the company secured its first military contract with the British and Canadian armed forces.
Since then, Marathon has continuously manufactured timing instruments and watches for military use. Unlike many brands that create military-style watches for civilian consumers, Marathon develops watches to meet demanding military specifications before they ever reach the public.
It is estimated that a significant majority of Marathon's production is dedicated to military and government contracts, with the United States Department of Defense remaining one of its largest partners.
Every military-issued Marathon watch must meet strict performance requirements and undergo rigorous evaluation processes to ensure reliability in the world's harshest environments.
Swiss Engineering Meets Military Toughness
Marathon combines Swiss-made precision with uncompromising military durability.
Whether it's the legendary GSAR (Government Search and Rescue), TSAR (Tritium Search and Rescue), Navigator, or General Purpose collections, every Marathon watch is designed with a clear mission: to perform when failure is not an option.
Features such as tritium gas tube illumination, high water resistance, robust cases, and easy-to-read dials have made Marathon a trusted companion for military personnel, first responders, search and rescue teams, and outdoor professionals.
These are watches built for real-world use—not display cases.
From Military Secret to Collector Favourite
As military personnel began sharing their experiences with Marathon watches, word spread among watch enthusiasts and collectors.
The appeal was obvious: here was a watch brand with genuine military credentials, Swiss craftsmanship, and a design philosophy focused entirely on function.
Over time, Marathon earned a loyal following within the global watch community, particularly among enthusiasts who appreciate authentic tool watches and military heritage.
Today, Marathon watches are respected not only for their performance but also for the stories they carry—a direct connection to decades of military service and operational use.
WATCHH The Official Marathon Watch Dealer in the UAE
WATCHH – Watches With Stories is proud to be an Official Authorized Dealer of Marathon Watches in the United Arab Emirates.
We offer genuine Marathon timepieces backed by manufacturer warranty and expert support, allowing collectors and enthusiasts across the UAE to experience one of the world's most respected military watch brands.
Whether you're looking for a GSAR, TSAR, Navigator, or General Purpose model, our team can help you find the right Marathon watch for your collection.
Explore the Marathon collection today at WATCHH.ae and discover why military professionals and watch enthusiasts have trusted Marathon for generations.
Link to the MARATHON COLLECTION
"Frequently Asked Questions About Marathon Watches"
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Are Marathon watches military issued? Answer: Yes, Marathon watches are authentic military-issued timepieces. The company is currently an active contractor for the U.S. Government.
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Are Marathon watches Swiss made? Answer: Yes, Marathon watches are strictly Swiss made.
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Who owns Marathon Watch Company? Answer: Marathon Watch Company is owned by the Wein family.
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What is the Marathon GSAR? Answer: It is classified and stands for Government Search and Rescue.
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Where can I buy Marathon watches in the UAE? Answer: Exclusively from WATCHH.ae - www.watchh.ae.
