Introduction
For decades, SQUALE has built its reputation on creating professional-grade dive watches that blend robust engineering with unmistakable Swiss design character. Now, the brand expands one of its most contemporary collections with the launch of the new Matic-S White Dial — a fresh evolution of the modern dive watch that brings a sharper, brighter personality to the Matic-S family.
Available now through WATCHH.ae
The official authorised dealer of SQUALE in the UAE, WATCHH.ae — the new release introduces a clean white dial configuration paired with either Squale’s signature Mosaic Rubber strap or a newly developed stainless steel bracelet.
A Fresh Expression of the Modern Dive Watch
The Matic-S collection has quickly become one of Squale’s most recognisable contemporary designs. Known for its slimmer proportions, symmetrical case architecture, and refined wrist presence, the Matic-S delivers the capability expected from a serious dive watch while maintaining the versatility of an everyday luxury sports watch.
With the introduction of the new white dial variant, Squale gives the collection an entirely different visual identity. The crisp dial contrasts sharply against the bold hands and markers, improving legibility while giving the watch a more modern and dynamic appearance. It feels equally at home beneath the UAE sun as it does underwater.
The result is a dive watch that balances professional functionality with a cleaner, more elevated aesthetic — something increasingly sought after by collectors looking for versatility without sacrificing technical credibility.
Signature Mosaic Rubber Strap or New Steel Bracelet
Buyers can choose between two distinct personalities for the new Matic-S White Dial.
The first is Squale’s signature Mosaic Rubber strap — a design that has become closely associated with the Matic-S collection thanks to its comfort, flexibility, and distinctive textured appearance. Built for active wear, the strap reinforces the sport-focused DNA of the watch while remaining lightweight and highly wearable in warmer climates such as the UAE.
The second option introduces one of the biggest updates to the Matic-S platform to date: an all-new stainless steel bracelet developed specifically for the collection.
New 19mm Steel Bracelets for the Entire Matic-S Range
Alongside the new dial launch, Squale has also unveiled two new 19mm stainless steel bracelets engineered exclusively for the Matic-S case design. Available in both brushed steel and refined two-tone finishes, the bracelets add a more luxurious and integrated look to the collection.
Importantly, these bracelets are fully compatible with all existing Matic-S models, giving current owners the opportunity to transform the look and feel of their watches without changing the watch itself.
This move further strengthens the versatility of the Matic-S lineup and demonstrates Squale’s ongoing commitment to evolving the collection beyond a traditional dive watch platform.
Why the Matic-S Matters
The modern dive watch market is crowded, but the Matic-S continues to stand apart because it offers something increasingly rare: genuine diving heritage combined with distinctive design language.
Unlike many fashion-oriented dive watches, Squale’s history is deeply rooted in professional underwater exploration. The brand supplied cases and watches to numerous diving professionals and military units throughout the 1960s and 1970s, helping cement its reputation among enthusiasts who value authenticity.
The Matic-S takes that heritage and reinterprets it for a new generation — slimmer, cleaner, more ergonomic, and now even more versatile with the addition of the white dial and new bracelet system.
Available in the UAE Through WATCHH.ae
As the official authorised dealer of SQUALE in the UAE, WATCHH.ae
continues to bring the latest releases from the Swiss dive watch specialist to collectors across the region.
The new SQUALE Matic-S White Dial models, along with the new bracelet options, are now available through WATCHH.ae — Watches With Stories.
